From ideation to creation

Font of Beauty offers services spanning NPD and Brand Development.

New Product Development

  • New product ideation & concepts

  • Innovation pipelines

  • New product briefs (formulas, fragrance, packaging, visual identity and design)

  • Product and supplier scoping

  • Guiding supplier selection

  • Development of new ranges/products

  • White space identification

  • Innovative formulas and ingredients

  • Fragrance development/sourcing

  • Steering product excellence

  • Lab sample sensory evaluations

  • Range reviews and rationalisations

  • Supplier introductions and liaison

  • Pricing and COGS analysis

Brand Development

  • New brand ideation

  • Development of brand story

  • Brand positioning

  • Product concepts & positioning

  • Brand & product architecture

  • Brand voice and copy tone

  • Product strategy

  • Creation of brand and NPD frameworks (brand philosophy, ingredient philosophy, packaging sustainability principles etc)

  • Supplier scoping

  • Reimagine existing brands

  • Brand & Product naming; tag lines

  • Inspiration for visual identity and packaging profiles; design briefs

  • Briefing creatives

& Beyond

  • Advisory

  • Copywriting & frameworks – brand books, pitches, pack copy, website content, press releases

  • Product education – creation and delivery

  • Ideation workshops

  • Facilitation and presentations

  • Guiding in-house NPD teams

Font of Beauty works with established brands, retailers and aspiring founders. Clients include those already big in beauty or just big on ambition.

Clients

Ways to engage

Bespoke packages are tailored to the needs of clients and their businesses, such as fixed projects, retainers, fractional leadership engagements and advisory.

The time is now; it must not wait,
The Font is flowing – so let us create